Hopefully it doesn't blow your mind that, contrary to popular advice, people absolutely do "judge a book by its cover." First impressions are important.
In this talk, we'll go over ways to look good and function well—two key ingredients to a successful sales process, regardless of what you're selling. I'll provide a few rules as a checklist to make it easy to get your branding on point, along with a few tools that will help you get there without needing a Graphic Design degree.
We'll review examples and assets from my business, Almost Real Things Magazine, to illustrate the importance of high quality branding.
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