Bill Penczak is the founder and Chief Insights Officer of MICA, a consulting firm that helps b2b companies and professional services firms develop long-term strategy, revenue planning, and a seamless connection between marketing and sales that result in greater revenue growth and margin improvement.
Founder & Chief Insights Officer
Talks covered by this speaker
Business Development in the New Normal
Categories covered by Bill
About this Speaker
He has more than 30 years of strategic planning, marketing and sales experience, and is both creative and analytical--he's one of the few ad agency "suits" who won a Best of Show award for copy from the Houston Addy Awards. He's been a CMO, global CMO and serves as a mentor for two really bright people who asked for a little "adult supervision". His wife and family disagree on the "adult" part.
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